Specifications include, but are not limited to: The successful Firm will demonstrate its capability to produce and carry out a multi-faceted, statewide public education and media campaign that empowers residents to make the appropriate decisions and take the appropriate actions in order to protect themselves and others during the COVID-19 outbreak. Utah residents must be able to grasp the concept that social norms may be different as we work to respond to the outbreak. The Firm shall address in specific terms its plans for delivering each item listed below. A media/marketing campaign that will be successful in encouraging Utah residents to adopt appropriate behaviors to limit the spread of disease and death. Development of accurate, professional content for existing website, social media, and collateral materials (print, copy, graphics, multimedia, talking points) within developed graphic standards and brand. (No “rebrand” to maintain consistency and ongoing use of existing materials).