Specifications include, but are not limited to: 1. Rebrand a newer service developed, called “SAMi”, a secure online app for clients receiving government-funded and community-based services to safely store and access critical documents routinely requested by case managers. Materials are needed for both case manager and client audiences. a. Goals: 1) More clearly brand and establish the service geared towards more vulnerable populations, and 2) create clear sets of promotional materials for the different audiences that address barriers they experience (limited space, language, technology) 2 i. Update program logo, fonts, colors ii. Including redesign of some existing print materials (posters, handouts, business cards) iii. Design of new print and digital materials (social media collateral, flyers, etc) 2. Graphics for ongoing “Missing Middle Housing” initiative a. Goals: Project aims to educate the public about housing gaps that exist locally, what Missing Middle Housing is, and visualize data, facts, and conclusions from a report releasing the end of 2021 on missing housing in Salt Lake County i. Promotional materials for social media, email, and digital events ii. Infographics, graphs 3. Water Conservation Campaign a. Goals: 1) Educate public on current state of drought 2) Drive residents to conserve 3) Promote County leadership initiatives to be a leader in this space b. Started in 2021, this project is ongoing and will require additional web and print materials by Spring 2022 that are cohesive with initial campaign launched (slcoh20.org), including web icons, posters, social media collateral
