Specifications include, but are not limited to: The companies submitting proposals in response to this RFP will hereafter be referred to as “Vendor.”The University is examining several alternatives of providing these Marketing and Communications Services and may decide, after reviewing proposals submitted, not to enter into any agreement. 1.02 Background . The University of Utah seeks to ensure a consistent brand identity conveyance in the design of all material and visual elements through partnering with marketing and communications services professionals to increase the effectiveness of communications efforts on social media, media publications and other platforms. Brand Consistency University of Utah Health branding, logos, advertising, website and digital campaigns are centrally managed. All public-facing communications and material should be reviewed and approved through brand@hsc.utah.edu . • Brand and style guide: http://uofuhealth.org/brandguide • Web policy: https://regulations.utah.edu/it/4-003.php The University seeks proposals from experienced firms or independent contractors that reflect both artistic creativity and competitive pricing. Any existing contract holders do not need to reply to this solicitation unless they would like to reply to additional services. Successful applicants are expected to have a diverse and innovative portfolio of marketing and communications work. The awarded applicants will work for various Departments to develop design and marketing materials that meet aesthetic and communications standards and continue to offer innovative graphic design, marketing and communication tools. Vendors with existing contracts in these categories do not need to respond unless responding to new categories.
