Specifications include, but are not limited to: Full Wrap Advertising Standards. 1. All full wrap advertising graphic designs must be submitted in sufficient detail to determine content and final general appearance to UTA's advertising contractor for review and approval before application. 2. Bus numbers must be visible on all sides. Numbers shall appear above the driver side window, above the passenger door, and on the front and the back of the bus. 3. UTA's identity must be clearly visible on all sides of the bus. The size and location of the logo will be determined by the space available on the particular equipment as determined by the Manager of Fleet Engineering after consultation with the Manager of Marketing. 4. Decals identifying buses which are accessible to disabled patrons shall be clearly visible above the windshield and above the right front corner of the bus, at a minimum. 5. All destination signs, route numbers, exterior lights, and reflectors shall be in clear view. A. Marketing of Available Advertising Space. The Contractor shall use its best efforts to market and sell all advertising space made available to Contractor by UTA. The Contractor shall cause advertising media to be placed upon such space as outlined in this RFP. All sales of advertising space on UTA’s assets shall be pursuant to an approved uniform sales contract and based upon published, fair market advertising rates. The Contractor shall also perform all necessary billings, collection of advertising revenues, contract administration and other work required under its uniform sales contract. For each contract year, the Contractor shall pay UTA the greater of the Revenue Share or the Minimum Annual Guarantee. B. Review of Advertising Content. The Contractor shall review each advertisement proposed to be affixed to UTA assets. The Contractor shall make the initial determination of compliance with the Advertising Policy. All advertisements shall also be provided to UTA’s designated contact for approval prior to production and installation. Any appeals to Contractor’s denial of a proposed placement shall be forwarded to UTA for review according to applicable UTA policies and procedures. The purpose of the review shall be to ensure that each advertisement complies with the Advertising Policy, as amended from time to time. The Contractor shall take appropriate steps and implement controls to ensure that all advertising placed on UTA’s property complies with the Advertising Policy. C. Advertising not Conforming with Advertising Policy. The Contractor shall prohibit and prevent the display of any proposed advertisement that does not conform to the Advertising Policy; as such policy is amended from time to time. In the event that UTA determines that any advertisement displayed upon UTA’s property does not conform to the Advertising Policy, the Contractor shall remove such advertisement immediately upon receipt of appropriate notice from UTA. The Contractor shall ensure that all contracts are made expressly subject to the
