Specifications include, but are not limited to: Ad Campaign Strategic Planning - Analyze media outlet options to determine those most suitable and submit advertising buy recommendations to LCVB Page 16 of 20 pages Deadline: 7/14/2023 05:00 PM (CT) FY23-066 Serve as liaison between Laredo and media representative Secure advertising contracts on behalf of Laredo CVB for all ad buys Place ads for billboard, print, radio, digital and TV buys; these to be paid directly by LCVB to the media outlet Develop creative concepts to support cross-channel marketing efforts including: traditional, digital, social and experiential activations. Graphic Design / Creative Services Ad design Ad resizing Develop creative concepts to support cross-channel marketing efforts including: traditional, digital and social. Develop all versions of artwork required in the media plan to complete a successful campaign implementation and its results. Designs include: print publications, digital ads, billboards (both digital and static), e-newsletters, blogs, website, social media posts, online giveaway posts, trade show stands, trade show backdrops, rack cards, postcards, window decals, brochures, maps, etc. Design of social media banners, and other elements to maintain brand consistency throughout our channels Edits and revisions to the design and copy of current collateral material including planner guides Provide stock photography Public Relations Proactively identify opportunities for media coverage and schedule interviews to generate positive press coverage of Laredo. Develop messaging, draft news releases, monitor and report on story pitches and activities. Pitch Laredo to industry news and websites Communications and press release writing Serve as liaison between Laredo and travel writers and influencers, securing contracts to be paid directly by LCVB and coordinate their visits.
