Specifications include, but are not limited to: Brand Development, Social Media and Email Strategy Development, Implementation and Management; Graphic Design and Layout Services; Electronic and Broadcast Media Development, Production and Placement; and Campaign Support (Consultation, Guidance, Suggestions, Etc.); Website Redesign.
The TDHCA Homeownership Programs currently include- the My First Texas Home (MFTH), My Choice Texas Home (MCTH), Texas Mortgage Credit Certificate (TXMCC), and Texas Homebuyer U (TXHBU) programs.
1.3.1. MFTH offers first time homebuyers a 30-year, fixed interest rate mortgage loan with or without a down payment and closing cost assistance option
1.3.2 MCTH offers first time and repeat homebuyers a 30-year, fixed interest rate mortgage loan with down payment and closing cost assistance.
1.3.3. TXMCC offers eligible homebuyers an income tax credit of up to $2,000 per year.
1.3.4. TXHBU is a free online educational tool available to homebuyers who are required to take homebuyer education course(s) to be eligible for first time homebuyer programs.
1.4. Given its public sector position, TDHCA serves as Texas’ only housing finance agency.
1.5. TDHCA seeks to acquire the services of a qualified marketing firm with experience in Marketing Services, specifically:
1.5.1. Brand development;
1.5.2. Social media and email strategy, development, implementation and management;
1.5.3. Graphic design and layout services;
1.5.4. spots; Electronic and broadcast media content development, production and placement, including video for web/digital/broadcast.
1.5.5. Campaign support, e.g., consultation, guidance, etc.; and
1.5.6. Website Redesign.