Specifications include, but are not limited to: Situational Assessment Conduct an examination of the internal and external communication structure and function, including the various communication vehicles currently in place, such as newsletters targeting employees, stakeholders and customers. This assessment shall include an evaluation of the external forces that impact the communication process. Identify communication opportunities, structure and resources needed to achieve GISD’s communications goals. Assist GISD on the packaging and distribution of vital messages that convey the value of transit to identified audiences. Assist GISD in determining how various GISD representatives, (i.e. senior staff, employees, advertising agencies) can most effectively participate in increasing awareness about GISD.