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Census 2020 Engagement Initiative

Publication Date
10/10/2018 09:33 AM EDT
Closing Date
11/15/2018 03:00 PM EST
Issuing Organization
City of Houston
Solicitation Number

Specifications include, but are not limited to: The City’s vision is to achieve the maximum outreach and response possible for the 2020 Census by aggressively targeting all populations, including the Hard to Count. In accordance with all requirements stated herein, key objectives of the City’s outreach efforts are to:  Improve response rate with the introduction of digital response,  Surpass the national average,  Improve cooperation with follow-up enumerators,  Improve overall accuracy to reduce undercount,  Improve overall accuracy to reduce under count of Hard to Count populations,  Work with volunteers on Mayor’s Complete Count Sub-Committees to  Raise support from community leaders and the public, - Establish creative partnerships within the community, - Collaborate with local media, - Identify outreach opportunities, - Recruit volunteers from diverse backgrounds who understand the cultural differences and - Collaborate with the U.S. Census Bureau 1.1 Contractor must develop a multi-level campaign that will reach Houstonians of all socio-economic levels and convince them to complete the census forms within the time required by the US Census. The project should address three types of populations: 1.1.1 Easy to count Houstonians that will respond to standard media and promotions; 1.1.2 Hard to count Houstonians that need additional encouraged and education about the importance and safety of the count; and 1.1.3 The Hardest to Count Houstonians who will actively avoid completing the form. 2.0 Project Goals: 2.1 Achieve self-response rates that surpass the national average. 2.2 Achieve final response rate that surpasses the national average. 2.3 Improve local response rates over previous Census. 3.0 Project Requirements 3.1 Develop campaign messaging: 3.1.1 Develop story angles that are targeted to specific populations. Develop press collateral material. Generate factual census data for use in messaging materials. 3.1.2 Generate opportunities for local officials to discuss Houston Census on local programming – radio and television. Assist with the concept, creation and execution of special campaigns and promotions. Generate collaborative partnerships with media for inserts in print and electronic media. Ensure the placement of printed advertisements in appropriate target area locations and disseminate through electronic media (including non-English newspapers, radio and television).

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