Specifications include, but are not limited to: Task 1 – Census Campaign Strategy Management and Oversight – Under this task, the vendor will review the City of Dallas’ strategic plan (which is already being implemented) and provide feedback and proposed edits. Once finalized, the strategic plan shall serve as a blueprint for Dallas County’s overall outreach effort for cities in Dallas County to follow and implement at their discretion. Additionally, the vendor will have oversight over the implementation of this plan, once developed. The vendor shall: a. Advise on the existing City of Dallas plan to implement across Dallas County. The feedback and revision should be informed by data generated under Task 2, and oversee the implementation to achieve the County’s census goals. b. Strategies will be in tandem and collaboration to the work already being done in the City of Dallas to reach specific hard to count populations as well as implementing HTC efforts in other cities across Dallas County in order to successfully achieve the County’s census goals. Task 2 – Census Data – Analysis, Mapping, and Reporting – The work under this task will result in actionable data, mapping, modeling, and tools (including data warehousing) that allow messaging and community engagement for census outreach to be as effective as possible. Actions should inform the strategies developed under Task 1 and respond to requests from the Task 1 vendor and county to comply with plan adjustments. The vendor shall: a. Generate and analyze factual census data for use in campaign development and messaging, b. Obtain, organize, and analyze data that is countywide and by Dallas County Commissioner districts. of easy, hard and hardest-to-count populations and communities, visualized through maps and other products that provide demographic, socio-economic profiles, and research of selected populations for campaign development (Task 3). Task 3 – Census Messaging and Marketing – The work under this task will result in the development of effective messaging and tools that will successfully encourage County residents, and the hard-to-count residents, in particular, to respond to the census. Actions should follow and coordinate with the strategies developed under Task 1. The vendor shall provide: a. A multi-level campaign that will reach residents of Dallas County of all socio-economic levels and convince them to complete the census forms within the time required by the U.S. Census Bureau. This includes non-English media. b. Develop the County’s census campaign in conjunction with strategies developed under Task 1, including the concept, creation, and execution of campaigns and promotions regarding the Census.