Specifications include, but are not limited to: Navarro College require web design and development services to support objectives which may include, but are not limited to: (1) Increasing the conversion rate of prospective students (2) Encouraging retention of current students and (3) Informing the general public and/or specialized groups or markets of campaigns, products, events and services. Projects and assignments will be determined by the College under the direction of a designated project manager. The College shall have complete authority over the plan developed under this contract and shall have the express rights to modify and/or delete all or any part of the plan. 5.2 Web Development and Design Projects may include: 5.2.1 Web Development/Discovery Process 5.2.1.1 Needs Assessment 5.2.1.2 Communication Brief 5.2.2 Web Development/Structure (min. 3-4 levels deep) 5.2.2.1 Site Mapping/Information Architecture 5.2.2.2 Wire Frame Development 5.2.3 Web Site Design 5.2.3.1 Graphic Design Templates 5.2.3.2 Create Illustrations, Photography, and Other Graphic or Audiovisual Content 5.2.3.3 Design Style Guide