The project will seek to educate Texas voters about the State’s voter identification requirements, new election-related laws, and the general voting process. The SOS expects that these voter education efforts will run throughout the term of the Contract, with an emphasis on the March 2026 primary election, May 2026 primary runoff election, and November 2026 general election. It is expected that the project activities will be substantially similar across the Contract term (e.g., education on voter identification provisions, new election laws, and the general voting process). SOS anticipates that the activities related to the 2026 primary election will incorporate at least twenty-five percent (25%) of the allocated budget, and the activities related to the 2026 general election will incorporate at least fifty percent (50%) of the allocated budget. Consistent with the broad goals set forth in Sections 1.1 and 1.2 of this RFP, and the foregoing provisions, specific tasks to be implemented by the Contractor (as agreed upon through the Task Activity Plan and Cost Estimate processes referenced in Sections 4.3 and 4.4 of this RFP) may include, but are not limited to, the following: (1) Develop overall concept, themes, and design of voter education materials; (2) Provide creative consultation and production consultation with SOS on a comprehensive statewide voter education effort encompassing broadcast, print, and digital creative deliverables, special events, and other activities; (3) Research, plan, develop, and implement voter information/outreach strategies, messages, and materials for the general statewide voting population, and various subgroups, including Spanish-speaking voters, voters with disabilities, students, voted aged 65 years or older, first-time voters, new Texas residents, and voters who are eligible to vote by mail but have not previously voted by mail; (4) Research, plan, develop, and implement innovative strategies, messages, and materials to effectively educate the statewide voting population and targeted sub-groups; (5) Plan, design and produce, or re-broadcast educational materials in multiple formats, including television, print, radio, electronic formats (such as Internet and smartphone applications), and in video formats that are research-based and appropriate for selected venues and media; (6) Update the VoteTexas.gov web site as requested by SOS, including by incorporating certain concepts, designs, and messaging developed in the voter education program; (7) Plan and implement creative special events and activities across the State of Texas to effectively engage the public;
