Specifications include, but are not limited to: Texas Department of Agriculture (TDA) is seeking qualified Respondent(s) to provide the development and execution of a media campaign that may include digital media, television (TV), radio, and other forms of outreach as well as sponsorship opportunities. The primary purpose of the media campaign is to effectively communicate TDA’s initiatives and messages to a wide audience. Respondent will be required to provide TDA with the deliverables as specified in this RFP and as agreed upon under any contract(s) resulting from this solicitation.TDA is seeking one or more qualified Contractors to provide the development and execution of a media campaign that includes digital media, television, radio, and other forms of outreach as well as sponsorship opportunities. Contractor(s) must provide a sponsorship opportunity for a Texas western/rural lifestyle program that includes production of various television and radio advertisements for Texas agriculture, services, rural communities, and TDA’s GO TEXAN (GT) program. The program(s) will have as the host a recognizable country/cowboy personality with a successful audience draw. This RFP provides an outline of the project and service specifications and requires that all respondents provide information about their organization’s viability, experience, and capability to successfully perform and to provide the requested services according to the following specifications, deliverables, and other requirements.
