Specifications include, but are not limited to:. The primary goal of the website redesign is to improve optimization, and navigation, and eliminate unnecessary content from the external facing pages of the site. The second goal will be to implement a design that is responsive to all media display types so that it works well on current desktops, laptops, tablets, and phones. It will be positioned to function on as many new screen sizes as possible, as they are developed in coming years. Additional goals are outlined below. •Employ strategic design and content distribution methods to make the website the vehicle to foster the development of competent healthcare professionals and biomedical researchers •Develop a new website design that responds to modern browsers for all current device types—desktop, laptop, tablet, and mobile—and prepares www.ttuhsc.edu to adapt to new technologies • Improve usability and user experience of the site and system tools for targeted audiences to increase engagement and drive traffic • Improve visibility of the programs being offered • Promote West Texas as a viable and enviable place to live and raise a family by promoting its resources, cost of living and reach • Create a site that assists with the recruitment and retention of outstanding employees by showing them the enormous value in working for TTUHSC • Increase audience engagement with the website through desired actions (social media followers/views/posts/shares/calls/emails/chats/applications, etc.) • Improve reporting within Google Analytics to enhance leads and traffic generation
