1. Representation Services a. Respondent shall assist the University in identifying, negotiating, and securing sponsorship, promotional, advertising, and broadcast opportunities for the Rodeo. b. Respondent shall collaborate with the University to develop new sponsorship assets and packages as opportunities arise. c. Respondent acknowledges that the University reserves the right to engage additional representatives or pursue sponsorships independently. 2. Sponsorship Asset Management a. Respondent shall support the marketing and sale of the Rodeo Sponsorship Assets, which may include event sponsorships, arena signage, broadcast placements, apparel patches, hospitality packages, and other promotional opportunities such as but not limited to crash pads, bullfighter and bullfighter jerseys, barrel covers, rodeo clown, pick-up men, chute fronts, arena drag, video board, box pads, and VIP area. b. Respondent shall propose opportunities for expanding sponsorship inventory, subject to University review and approval. 3. Sales and Contracting a. Respondent shall identify and solicit potential sponsors through appropriate marketing and outreach. b. Respondent shall prepare proposals and secure written agreements with third-party sponsors, subject to prior University review and approval. c. Respondent shall provide invoicing and collection support for sponsorship agreements, as directed by the University. 4. Financial Management a. Respondent shall clearly outline its proposed compensation model (e.g., commission rate, flat fee, hybrid) within its RFP submission. b. Respondent shall provide the University with periodic settlement statements or reports summarizing collected revenues, deductions, and net amounts payable to the University, in a format approved by the University. 5. Trade and In-Kind Sponsorships a. Respondent may, when appropriate and with University approval, secure in-kind or trade benefits in exchange for sponsorship rights. b. Respondent shall disclose and report the fair market value of all trade agreements. 6. Event Disruptions a. Respondent shall promptly notify the University of any event or occurrence that materially affects sponsorship opportunities (including, but not limited to, force majeure events, adverse publicity, or conflicting third-party agreements). b. Respondent shall recommend appropriate adjustments or remedies for University consideration 7. Administrative Responsibilities a. Respondent shall be responsible for all administrative and overhead costs associated with its performance of services, including staffing, marketing materials, and related business expenses. b. Respondent shall maintain accurate and complete records of all sponsorship sales, costs, and revenues. 8. Reporting and Audit Rights a. Respondent shall provide the University with regular updates regarding sponsorship activities, sales efforts, and outcomes. b. Respondent shall permit the University, upon reasonable notice, to review relevant books, records, and documents pertaining to services performed under any resulting agreement. 9. Compliance a. Respondent shall comply with all applicable laws, rules, and regulations, as well as University policies and Texas A&M University System contracting requirements. b. Respondent acknowledges that no joint venture, partnership, or assignment of rights shall be created by its engagement without prior written consent of the University.
