The San Antonio River Walk is nationally and internationally recognized as one of the premier attractions of its kind. There are many reasons for its prominence, not the least of which is the service provided by the river barge concession operator, which is the subject of this Request for Proposals (RFP). The operator shall conduct the river barge concession to ensure the River Walk remains a “must see” tourist destination that enhances San Antonio’s image while balancing the requirement to maximize revenues and provide affordable rates. Proposals shall describe in detail how the operator will incorporate innovation and new technologies to provide an enhanced customer experience and increase ridership, among both tourists and locals. The selected operator will be required to provide programming to enhance the customer experience while accommodating tours, taxi services, dining events, and cocktail cruises. No additional specifications were given.