Specifications include, but are not limited to: OOG strives to use the most innovative and cost-effective advertising and marketing programs to raise awareness on a state, national and international level of Texas as a premier travel destination. With this in mind, the contractor shall have the following goals while providing Economic Impact of Tourism research services for OOG: a. Research should have well formulated procedures. b. Research approach should be well designed and well executed. c. Research data and assumptions should be sound. d. Research f,rndings should be useful and advance knowledge. e. Research implications and recommendations should logically follow from the findings and be explained thoroughly f. Research documentation should be accurate, cogent and understandable to non-technical readers g. ltesearch should be relevant to the client and other stakeholders. h. Research should be objective, independent, and balanced
