Specifications include, but are not limited to: The University of Houston seeks to contract with a full-service marketing firm, with a proven track record in the development and implementation of full-service strategic marketing campaign(s) to support the operations of the University of Houston (UH). The University of Houston seeks to contract with a full-service marketing firm, with a proven track record in the development and implementation of full-service strategic marketing campaign(s) to support the operations of the University of Houston (UH). Support in all areas of marketing providing services for advertising, branding/brand development, media planning, media buying, collateral development, digital advertising, online marketing, experiential marketing, web design & development, video production, graphic design and campaign development and services. UH has a variety of audiences with unique goals for each e.g., Student Services, UH Energy, UH Health, University Reputational Branding, Athletics, etc. The selected organization will work in close collaboration with specified university leadership to develop targeted and comprehensive marketing plans to position UH as a leading national university, in accord with its aspirations and recent successes building and enhancing UH’s reputation, in line with its strategic plan and in support of institutional goals related to reputational growth, and stakeholder engagement. Scope of work for different projects will be determined throughout the term of this agreement.
