All correspondence must be made through the Vendor Portal. Specifications include, but are not limited to: The Texas Tech University Health Sciences Center (“TTUHSC”), a part of the Texas Tech University System, seeks proposals from qualified firms for Media Buying and Graphic Design Services; Market research and media planning and buying services in traditional and emerging media channels. Contractor will provide well-researched media buy proposals for local, state- and nation-wide media buys. Contractor’s focus on cost efficiency as well as effectiveness in reaching target audiences in line with campaign objectives and strategic marketing initiatives will be of the highest priority. Contractor will additionally traffic, track and monitor all media placements, providing due diligence, weekly updates and reporting. Services include, but are not limited to quantitative and qualitative market research, media research, media buying, media invoice reconciliation, securing “make goods” and credits, tracking and reporting, postbuy analyses, trafficking of ads to media, added value negotiation, production, and creative and earned media support as requested.
