Specifications include, but are not limited to: In consultation with University, Contractor will create and produce, for Universitys approval, effective cost-efficient multimedia advertising campaigns in support of the Athletic Department, to include but not limited to, graphic design production, video production, Internet communications, printing, and other cost-effective creative services. Contractor will provide University professional direction and will collaborate with University in distribution and presentation of the campaigns In support of Athletic marketing initiatives, Contractor will draft and develop, for University's approval, advertising creative services, marketing brochures and other printed material marketing media, merchandise promotions, and other ancillary marketing media, including the graphic designs associated with such media. Contractor will provide printing services for such marketing media, and will provide University professional direction and will collaborate with University in the distribution of marketing media.