The selected PR agency must meet the following criteria: • Demonstrate experience in tourism, travel, destination marketing, economic development, and commercial real estate. • Strong relationships with regional and travel-related media outlets. • Ability to execute media relations strategies, including press outreach and journalist engagement. • Proven track record in securing earned media placements in reputable travel, lifestyle, business, and real estate publications. • Experience working with influencers and travel writers to amplify destination messaging. • Expertise in crafting compelling storytelling and brand messaging. • Ability to provide strategic insights and analytics and report on PR campaign effectiveness.
