4.1 Context 4.1.1 The City of DeSoto’s new branding “So Much To Love,” serves as a powerful and resonant branding slogan for the City of DeSoto, Texas, capturing the unique characteristics and appealing aspects that make the city stand out. In essence, "So Much To Love" serves as a unifying and positive message, capturing the spirit of DeSoto and reinforcing its appeal to residents, businesses, and visitors alike. It aligns with the City's values, promotes a positive image, and contributes to the overall growth and prosperity of the community. Please keep this in mind when responding to the RFQ. 4.1.2 Support for the City of DeSoto’s “So Much To Love” project recognizes the importance of providing residents and visitors access to quality artistic experiences in the public sphere. Artwork(s) could function to elevate public interest and create a sense of pride for the city. 4.1.3 “Public art serves as a powerful force for change, transforming the urban landscape into a canvas for societal expression and reflection. Artists and their collaborators create artsworks that became catalysts for community engagement, fostering a sense of collective identity and shared experience, making our cities aesthetically vibrant and joyous.” - Barbara Tober 4.2 Project Details • Theme: So Much To Love • Medium: Mural • Location: Atrium inside of the Corner Theatre
