Specifications include, but are not limited to: 2.1 The marketing consultant will have significant experience in agency collaboration, implementation, and management of brand-aligned campaigns. 2.2 The outreach marketing consultant will preferably have the development and management of local government strategic marketing campaigns including: program alignment to city-defined goals, development of an integrated campaign with market research, social media strategies, and graphic design. 2.3 The consultant will work towards the following goals: 2.3.1 Build greater community awareness of the Code Department’s programs with measurable results; 2.3.2 Create and implement community education programs that significantly increase engagement within the Code Department focus; 2.3.3 Provide strategic campaign support, including planning, development, and execution; 2.3.4 Communicate and participate as the marketing liaison for defined city vendors and partners;
