Texas A&M is seeking a vendor with a proven track record managing MMR assets for collegiate athletics. In light of the evolving landscape of collegiate athletics, including recent NCAA settlements, revenue sharing models for student athletes, and changes in NIL policies, the respondent should demonstrate expertise, resources, innovative approaches, and forward-thinking strategies necessary to help Texas adapt to these significant changes, expand revenue streams, and enhance Texas A&M’s athletics brand. The selected vendor will be responsible for generating revenue through comprehensive management and innovative strategies for MMR assets, including but not limited to, television, radio, hospitality, special events, fan zone, signage, social media outlets, promotions, publications, and game day programs
