All correspondence must be made through the Vendor Portal. Specifications include, but are not limited to: Texas Tech University Health Sciences Center’s Amarillo Campus is seeking to select a qualified Contractors(s) to provide Media Buying and Graphic Design Services for TTUHSC’s Marketing and Communications Office. Awarded Contractor(s) must be readily available to perform Services on behalf of any or all TTUHSC campuses. Market research and media planning and buying services in traditional and emerging media channels. Contractor will provide well-researched media buy proposals for local, state- and nation-wide media buys. Contractor’s focus on cost efficiency as well as effectiveness in reaching target audiences in line with campaign objectives and strategic marketing initiatives will be of the highest priority. Contractor will additionally traffic, track and monitor all media placements, providing due diligence, weekly updates and reporting. Services include, but are not limited to quantitative and qualitative market research, media research, media buying, media invoice reconciliation, securing “make goods” and credits, tracking and reporting, postbuy analyses, trafficking of ads to media, added value negotiation, production, and creative and earned media support as requested. The selected Contractor(s) will be expected to service the conception, graphic design, photography and videography needs of TTUHSC in Amarillo in the following ways: 1. Preliminary Strategy and Conception a. Review preliminary TTUHSC brand concept and guidelines. b. Organize look & feel for tailored, brand-aligned design. c. Align graphic theme for brand cohesion. 2. Photography Services (as needed) a. Program-specific photoshoots that include faculty showcases, students in classroom settings, program-specific activities and any other assets that may be necessary fro promoting a specific program b. Campus beauty photoshoots that include architecture and landmarks from the campus in Amarillo. c. Program-specific events that bring students to events and experiences on campus and in the community.
