- Develop a media buying plan that helps achieve the goals and objectives of the environmental awareness initiative and outreach related to community events - Provide media buying for the agreed upon media buying plan - In addition to the agreed upon media buying plan, place advertisements to support RIVER AUTHORITY public meetings on an as necessary basis - Negotiate rates with media outlets in order to receive low-cost placements as well as to leverage premium positioning within advertising space - Negotiate rates with media outlets associated with the production of television and/or radio advertisements - Identify, track and report value-added services and opportunities implemented as part of the media buying - Provide to the RIVER AUTHORITY staff the time tables and advertising specifications (e.g. file size and type) related to the approved media buying plan - Regularly communicate to the RIVER AUTHORITY staff the advertising deadlines related to the approved media buying plan - Provide limited graphic design support, as needed and on a preapproved and agreed upon hourly rate No additional specifications were given.
