Specifications include, but are not limited to: TAMUSA is accepting proposals and intends to enter into an agreement with a qualified firm to support its marketing initiatives. TAMUSA invites proposals from interested marketing agencies with experience in increasing enrollment and brand awareness. Preference will be given to agencies providing a broad range of services; subcontracts with local providers are acceptable. Services shall include, but not limited to, the following: Increase Enrollment • Drive brand awareness to drive brand distinctiveness and develop positioning for primary target groups. Transfer Students May or may not have some college credits and b) would like to finish their degrees. All transfers have some credits but may or may not have an associate degree. Typical age of this population: 25- 54 years of age and equal male/female. Graduate Students – Interested in earning a degree in Arts & Sciences, Education & Human Development, Business and Bio Tech. Typical age of this population: 25-54 years of age. College Graduates. • For these two primary target groups: Develop a 360 integrated degree Marketing, Advertising, Digital, Social Plan to include Streaming TV, Rich Media, Digital Media, Radio, University Stories, Morning Shows, Social Boosting and others. • Secondary target group: First Generation student; to become a priority as the infrastructure for Housing and classrooms catches up Clearly answer the questions: “Why Texas A&M San Antonio?” in an effort for the University to “make the short list” and drive applications and university tours. Spend ONLY in areas that align with Integrated Enrollment Strategy – specific areas in San Antonio and New Braunfels and target all Alamo Colleges including geofencing and geotargeting. Develop and deliver Sponsorship and Partner Programs to elevate brand awareness across the three target groups. Branding • Drive brand awareness to primary target groups • Advising TAMUSA on maintaining brand consistency • Making recommendation on brand advancement
