Specifications include, but are not limited to: 2.1 Campaign objectives: 2.1.1 Social Media Management: Consistent presence on social media platforms to increase visibility, generate leads and maintain brand awareness. 2.1.2 Photography & Videography: Professional, curated, local, visual content on social media that is consistent with Airport's brand identity. 2.1.3 Website Management: Comprehensive, technical management of your website and online directories. 2.1.4 Graphic Design: Thoughtfully created designs for print advertisements on an as-needed basis. 2.2 Solutions & Deliverables 2.2.1 Social Media Management & Content Creation a) 3-4 Posts per week; simultaneous posting to Facebook & Instagram. b) On-going social content calendar c) Hashtags campaigns d) Create automated responses for FAQ's on FB e) Manage ad buys f) Monthly Analytics report 2.2.2 Brand Photography, videography & graphic design a) 2 hours of professional photography each month. b) Up to 1 hour of professional videography each month (as-needed) c) On-location or in-studio, as needed d) Up to 16 finished photos per month provided by social media & website posting by firm for Laredo International Airport only. e) Custom graphics for social media and print ads. 2.2.3 Website Management a) Full website migration (does not include re-design) b) Website Hosting c) Domain administration e) Technical updates f) Software upgrades g) Repairs h) Security i) Manage Google, Apple and Bing directories 2.2.4 Media Buys a) Planning and executing media buys on traditional and non-traditional ad platforms b) Coordinate with media representatives to place ad buys on your behalf c) Reconcile monthly ad expenditures and submit payments respectively d) Agency receives commission compensation from respective media entities for said ad buys based on fixed percentage of the buy.
