Specifications include, but are not limited to:The University Health System is requesting proposals from interested firms for the provision of developing and implementing a variety of marketing communication services in collaboration with the University Health System Corporate Communications & Marketing Department and their contracted brand agency. After all evaluations, negotiations, and best and final offers (BAFOs), if applicable, have been performed, University Health System will award a two (2)- year contract to the selected firm(s). At the discretion of University Health System, each contract may be renewed for three (3) additional one-year terms thereafter if all specifications, performance standards, and terms and conditions are met. 1.0 SCOPE AND CLASSIFICATION 1.1 Scope and selection process These specifications describe the requirements for Marketing Communications Services for University Health System in five categories: Hispanic Market Services, Graphic Design, Digital Marketing, Media Services, and Copywriting. University Health System may award one or more contracts in each category to proposers offering the best overall value to the Health System