The purchase of location intelligence software platform that instantly generates objective insight into foot traffic analytics of any property or district for a deeper understanding of the factors that drive spending event attendance, economic development planning and execution, by the City of Grand Prairie Parks, Arts and Recreation. 2. REQUIREMENTS 2.1 The software should provide data on the following: 2.1.1 Visitation patterns among residents, visitors, and employees; 2.1.2 Determination of spending by Grand Prairie residents and visitors outside of the city and identification of brand affiliation among those shoppers to assist in attracting relevant businesses; 2.1.3 Identification of specific areas of the city that are underperforming and/or ripe for redevelopment; 2.1.4 Calculation of total attendees at locally hosted events and identifying the demographics of those attendees; 2.1.5 Identification of city locations considered strengths for future opportunities; 2.1.6 Tracking the economic impacts of national, regional and community events in Grand Prairie.
