Specifications include, but are not limited to: 3.1.1. Graphic design, including high-quality art work, layout, and illustration capabilities 3.1.2. Public relations and earned media consulting 3.1.3. Marketing consulting for collateral and campaign approaches, including community-focused strategies and incorporation of features that provide metrics of effectiveness 3.1.4. Design, layout, and production of marketing collateral to include both general templates and specific custom pieces. These may include but are not limited to: PowerPoint slide decks, online and print brochures, flyers, reports, direct mail pieces, and invitations. 3.1.5. Large-format posters, exhibition/tradeshow graphics, and signage/banners suitable for display at specific public outreach and educational events 3.1.6. Promotional items and branded merchandise