The University seeks a qualified vendor to design and execute a short-term, multi-channel marketing campaign in support of UHD’s MBA program. The campaign should use a combination of digital strategies to expand awareness, drive prospective student engagement, and generate measurable leads. Services must include: Campaign Planning and Strategy – Approach for developing a marketing plan that aligns with UHD’s graduate recruitment goals. Creative Development – Ability to produce campaign materials (such as digital ads, social media content, or landing pages) that appeal to targeted audiences. Media Placement and Outreach – Recommended platforms, targeting strategies, and methods to maximize reach and engagement. Proposals should focus on a digital-first mix (social media, search, display/retargeting, and email). Vendors may also propose additional channels if they can demonstrate measurable value. Tracking and Reporting – Tools and processes to monitor campaign performance, including metrics such as impressions, clicks, and conversions. Bi-weekly reporting is preferred, in addition to a final summary report. Communication and Support – Proposed level of collaboration with UHD staff, including access to campaign dashboards or regular status updates. Performance Expectations The campaign should be designed to deliver measurable results, including but not limited to impressions, clicks, and conversions. Vendors are expected to propose performance benchmarks that align with industry standards for higher education marketing campaigns. Proposals should explain how results will be tracked, reported, and used to assess campaign effectiveness.
