Specifications include, but are not limited to: • Develop and execute a full-service digital advertising strategy inclusive of any advertising platform account creation, keyword and audience research and build-out, ad copywriting, bid and budget settings and general tracking. • Conduct analytics and data tracking and implement code and best-practice settings to ensure proper tracking and attribution of all digital ad efforts, website traffic, back-end analytics platforms and CRM as applicable. • Assist in the buildout of necessary CRM integrations with digital marketing efforts in order to provide full attribution of how each digital touch point affects customer acquisition and revenue, while also providing data analysis based on current customer demographics and behaviors • Perform multivariate testing on ad copy, imagery and general marketing messaging and targeting to provide the best results and inform future marketing strategy • Provide ongoing competitive analysis and monitoring to enhance marketing efforts • Design and deploy interactive digital dashboards highlighting performance metrics, key insights, specific analysis tools, and post-lead student journey information in order to show success and inform future strategies • Deliver new ad copy variations based on testing outcomes and performance analysis • Provide digital design services as required in order to design and deploy digital image assets for use in platforms • Provide landing page or website optimization recommendations based on conversion rate optimization expertise and ad performance analysis
