Specifications include, but are not limited to: Crisis Management, specifically: On-call strategic counsel, including evenings and weekends, to provide rapid assessment, recommendations and communications coordination during unanticipated emergencies. Preparation of key messaging as well as the development and refining of media materials, digital strategies and third-party activation based on the target audience(s), the University’s agreed upon stance, and best industry practices. Hands-on executional support, when needed, for public-facing, executive or employee communications (traditional, digital, social) Analysis of media coverage (by audience or by channel) to assess effectiveness of messaging and develop adjustment as needed. Post-crisis follow-up communications, as needed. Experience managing crisis events for higher education institutions and/or involving student populations is preferred. Issues Management Proactive development of communication action plans in anticipation of potential crisis at one or more locations (data breaches/cybersecurity, governmental shutdowns, active shooter/hostage, labor actions, etc.) to have an initial framework. Management of issues fueled by actively oppositional groups, including activist groups seeking to use pressure campaigns for favorable program decisions by University leadership. Continued management of issues and events to ensure effective responses and outcomes over an extended period. Healthcare: Healthcare delivery systems and the issues they face in today’s complex environment (hospitals, health systems, physician organizations, health advocacy) – specific experience with and understanding of academic medical centers is desirable. Health-related research and its importance to the advancement of new treatments and cures (basic science, clinical research, translational research, research with ethical considerations/sensitive fields) Cybersecurity and HIPAA data protection Data aggregation, artificial intelligence, and related technologies and their place in healthcare research and healthcare delivery today and in the future Healthcare Education and Training to prepare the workforce of the future (higher education for health-related careers such as medical school, nursing school, optometry school, pharmacy school, graduate medical education/residency programs) Health issues impacting undergraduate and graduate students (on-campus student health centers, the physical and emotional well-being of student
