Specifications include, but are not limited to: Message development and marketing strategy consultation for internal/external audiences. Branding and brand management services. Campaign development. Creative and graphic design services and collateral development to produce/design brochures, fliers, print advertisements, outdoor advertisements, logos, graphic elements, etc. Advertising development, rate scheduling, placement and billing for various mediums including social media ad campaigns, outdoor ads, radio ads, movie theater ads, print and online ads. Promotional marketing video production, PSAs and commercial spots. Photography services. Content creation and editing services to produce and/or edit website content, marketing collateral copy, white papers, news stories, etc. Event planning, management and production services to host seminars, conferences or trade shows including staging, pipe and drape, tables and chairs, signage, sound, lights, video, logistics etc. Online commerce services to establish, launch and host an online Dallas ISD apparel and merchandise store. Direct mail services.