The agency selected through this process will partner with the University Health’s Corporate Communications & Marketing department to develop a comprehensive plan that builds upon its current brand position to continue to advance the reputation of University Health throughout Bexar County and South Texas. The most recent NRC Market Insight surveys show University Hospital ranked first for advertising recall and ranking (combined awareness, recall, image and preference), second for loyalty, and third in terms of preference. or second in the market for “most preferred” hospital in every many service lines. This brand initiative is aligned with University Health’s strategic vision to be the premier health system in South Texas and beyond, and its Triple Aim Plus goals to improve the patient experience, quality, efficiency and access to care. We can provide information prior to second round of presentations.
