1. Logo Design: • Primary Logo: Create a refreshed city logo that incorporates elements of our past, present, and future. This logo should represent the essence of Mineral Wells as a vibrant, growing city. • Departmental Variations: Develop specific variations of the primary logo for key departments such as Community Development (Economic Development, Inspections & Compliance, Library, Airport, Parks & Recreation, Downtown), Police Department, Fire Department and Public Works. 2. Brand Package: • Font Selection: Provide a set of complementary fonts for use across various media. • Logo Versions/Files: Supply all applicable logo versions in various formats (e.g., vector, raster) for print and digital use. • Taglines and Messaging Points: Suggest possible taglines and messaging points that align with the new brand identity. • Standard Use Materials: Provide templates for materials that will be used regularly by City of Mineral Wells Staff including: City Letter Head, Email Signatures, Business Cards, Basic PowerPoint Template, Example Social Media Templates. 3. Community Engagement: • Community Workshop: Facilitate a workshop or online survey to gauge community interest and gather feedback on the proposed branding
