a. Establish a secure online application system for prospective Program participants, with customizable application fields, to be reviewed, tested, and approved by Comptroller prior to launch; b. Make a Comptroller-approved application form readily available via web browser and mobile device, and provide capability to receive application forms and any required support documents electronically through a secure online application system; c. Implement and maintain system cybersecurity requirements established by Comptroller, including as described in this RFP and implementation of best practices developed under Section 2054.5181 of the Texas Government Code; d. Develop and implement a Comptroller-approved annual marketing plan to promote awareness of the Program, including at a minimum, promoting awareness of the application process and deadlines, educational options available in Texas, preapproved education service providers (including private schools), account management, and Program requirements; e. Provide customer service to prospective applicants and applicants (see Exhibit A (Sample Contract), Attachment B (Standards of Performance) for further details)