Specifications include, but are not limited to: Provide Creative services, such as copy writing, template development, artwork development, and audio/visual development for the following: University - Online Ads - Print Ads - Institutional Television Spot - Institutional Radio Spot - Video Vignettes - Outdoor Colleges/Departments/Programs - Advertising campaigns o Brand research and/or a brand audits to determine most efficient and effective marketing tactics o Development of a strategic marketing plan based on the findings of this research o Creative development and execution Copy writing Artwork development - Recruiting Pieces - Email Campaigns Including execution of coding on each email. Texas A&M has a CRM system to send the emails. - Digital and Printed Brochures - Post Cards - Recruiting Card Displays - Information Session Power Points - Magazines Including concept boards and templates for three magazine publications of Mays Business School: @Mays, Benefactor and Research in Action) - Website Design and Development o Strategic Development o Content Overhaul o Visual Redesign
