Specifications include, but are not limited to: Tarrant County College is seeking a consultant firm to direct and provide an audit and assessment of its print and electronic communication that is disseminated among its various constituents. Tarrant County College is seeking a consultant firm to direct and provide an auditand assessment of its print and electronic communication that is disseminatedamong its various constituents. The audit and assessment will answer or address:Determine the effectiveness of the various communications(Does it deliver its message succinctly? Is the message clear? Is there a call toaction/is one necessary? Does it fit the communications needs and preferencesof its intended audience?)Is the communication delivered by the proper media, or would it be moreeffective if delivered by another type of communication?(via web pages vs. brochure?)Is the communication duplicated?If a marketing piece, does the communication fit within the framework of anatural marketing communications flow?Do all communications portray a unified voice? Are official means ofcommunication identified?
