Specifications include, but are not limited to: HHSC PCS is seeking competitive bids to establish a Contract for as needed online media advertisement services for employment opportunities at Health and Specialty Care System (HSCS) facilities throughout Texas. The target audience for advertisement services shall include people at least 18 years old, within a 50-mile radius per location who are actively searching job boards and looking for new employment opportunities. Specifications of target audience and radius per location are subject to change during the contract term and at the sole discretion of the HHS Agency. Target audience shall include, at minimum, the following: a) Medical professionals (such as psychiatric nursing assistants, rehab techs and support staff) who are high school graduates without an advanced degree and are seeking employment with a flexible schedule. b) Nurses seeking employment with limited direct patient care. All advertising strategies shall reach the target audience to encourage and drive traffic to an HHS-specific website so candidates can apply for employment via online application. The Contractor shall use the most advantageous and cost-effective method(s) to achieve the maximum impact of reaching the Target Audience as described in this SOW. HHS Agency shall provide information to be included in all methods of advertisements for Contractor design and development. The HHS Agency shall review and approve all advertisement presentations prior to Contractor delivery. The Contractor shall be allowed up to fifteen (15) calendar days for all design development and presentations for Agency approval.
