Specifications include, but are not limited to: The City is seeking retail services to attract and develop a plan for desired retail, restaurant and other commercial as well as downtown / main street development to the community. The City will work closely with the vendor to enhance business retention, identify City’s strengths and weakness and leverage those into a retailer’s decision to locate inside the city. The vendor will serve as an extension to the staff. Research Identify market retail trade area using political boundaries, drive times and radii and custom boundary geographies Perform market and retail GAP analysis for trade area (i.e. leakage and surplus) Conduct retail peer market analysis Competition analysis of identified target zones trade area(s) Tapestry lifestyles – psychographic profile of trade area / market segmentation analysis