Specifications include, but are not limited to: A. A county-wide voter education and public relations rollout model and strategy that effectively supports the voting public transition to the use of the new voting delivery system in the most informed, seamless, and confidence-building manner possible. B. Socio-economic, culturally, ethnically, and generationally diverse and sensitive voter education strategies that reach all segments of Shelby County, Tennessee in support of the successful deployment of the new election delivery systems. C. County commissioner collaboration: Project management plan that provides at least 2 voter education events in each county commission district (as approved by the district commissioner) with commission/senate district formula