Specifications include, but are not limited to: 1.Design a brand identity for the Knoxville Police Department that can be easily and effectively utilized across multiple graphic identity applications and communicative mediums such as signs, letterhead, social media, marketing materials, websites, etc.2.Create and provide a detailed strategy with timeline for the recommended scope and deliverables. 3.Develop creative marketing elements that include design concepts, logos, messages,tagline, brand, and other products that uniquely represent the Knoxville Police Department. 4.Develop graphic representations of the brand for use across all mediums including, but not limited to: business cards, billboards, newsletters, brochures, social media and other marketing materials. Provide samples of previous work with proposal submission.