• Website development and redesign • Ongoing hosting, support, and maintenance • Creative development • Content support, to include some editing • Search engine optimization • The website must be ADA accessible • Quarterly search engine marketing campaigns o We want to see an SEM campaign and not build on past performances • Dedicated pages that allow staff to regularly input new content: o Blogs o Event listings o Dining listings o Shopping listings o Attractions listings • Provide a blended approach to training, which could include virtual, as well as supplemented by recorded modules and written documentation. Website redevelopment goals: • Create a visually appealing, dynamic, and responsive website that increases traffic and guides users through the marketing funnel using effective and measurable conversion points, while maintaining the current brand identity, including existing logos and color schemes (no rebranding) The website should be adapted for greater ADA accessibility • A fast and user-friendly event calendar o Syncing with Google Calendar and iOS Calendar App for calendar usage o Ability to create custom events and send notifications to users o Clearly display full date ranges for long-running events such as art exhibits, as well as single-day or short-term events
