Scope • Plan and curate digital content, including email marketing, social media, and sponsored content • Produce video and photography assets to support multi-channel marketing • Develop advertising templates for quick-turn, reactive campaigns • Create flexible, cross-platform creative assets (print, digital, paid social media, broadcast) • Propose digital media calendar focused on ad placements that will work cohesively with our current organic media schedule. Branding and Strategy: • Review and assess the current brand identity, including logo and tagline • Identify opportunities for strategic alignment and collaboration Digital Advertising: • Plan campaigns across digital media platforms (Tripadvisor, Meta platforms, Groundtruth, etc.) • Suggest target markets and key locations for Marketing Campaigns. • Create platform-specific ad creative and copy • Propose creative, unconventional advertising strategies • Demonstrate knowledge of emerging trends and technologies
