The City of Shelbyville is seeking retail services to develop a plan and receive training to attract desired retail and restaurants to the community. The City will work closely with the vendor to enhance business retention, identify City's strengths and weaknesses and leverage those into a retailer's decision to locate inside the City. The vendor will serve as an extension to the staff. 1. Identification of priority business categories for recruitment and/or local expansion 2. Identification of at minimum 15 retail prospects to be targeted recruitment for 3. Identification of the top real estate sites viable for commercial investment 4. A minimum of 6 hours of training on how to implement the plan 5. On-demand online courses available for 12 months 6. Custom on-demand demographic research - historical, current, and projected demographics - to include market trade areas by radius/drive time, and custom trade areas 7. Research provided upon request for 12 months 8. Identify market retail trade area using political boundaries, drive times and radius and custom boundary geographies 9. Retail GAP analysis for trade area (i.e. leakage and surplus) 10. Retail peer market analysis 11. Competition analysis of identified target zones trade area(s) 12. Tapestry lifestyles - psychographic profile of trade area / market segmentation analysis 13. Customized retail market guide including aerial map with existing national retailer brands and traffic counts 14. Work with the City of Shelbyville Economic Development Team to lead direct retail recruitment
