Specifications include, but are not limited to: Demonstrate an aptitude for integrating brand elements in all materials to maintain continuity and identification. Perform as required, media production services including but not limited to: creative concepts, graphic design, photography, copywriting, pre-press, and printing. Perform as required, aspects of video, radio, digital, and other new media direction, production, and post-production. This includes: creative concepts, development, copywriting, casting, shooting, editing, dubbing and placement. Perform as required, services related to the successful development and execution of advertisements, including radio, print, direct mail, and digital and internet marketing. Provide full media planning and creative services related to the production and execution of the most advanced and cutting-edge digital technologies, including but not limited to, internet marketing and mobile marketing. Perform services to create advertising across all types of media, including but not limited to: pre-buy analysis, media planning, requesting optimal rates and placements, tracking, and post-buy analysis. Mediatargets may include local, state, national, and international markets. As requested, offeror will provide demographic information, including analysis of market, station, profiles, time, etc. Develop an earned-media strategy for developed outreach programs.
