3. Objectives The primary objectives of this initiative are to: ● Gain comprehensive insights into visitor demographics and behavior. ● Understand traffic patterns and movement within key areas of the Town. ● Support economic development initiatives with data-driven strategies. ● Improve urban planning and infrastructure development. ● Enhance public safety and emergency response through real-time data. ● Optimize resource allocation and operational efficiency. 4. Scope of Work The selected vendor will be required to provide a location analytics platform that includes, but is not limited to, the following functionalities: ● Visitor Analytics: Detailed analysis of visitor demographics, visit frequency, dwell time, and origin. ● Traffic Pattern Analysis: Visualization and analysis of traffic flow, pedestrian movement, and congestion points. ● Geofencing and Zone Analysis: Ability to create custom geofences and analyze activity within specific zones. ● Data Visualization and Reporting: User-friendly dashboards, customizable reports, and data export capabilities. ● Data Integration: Seamless integration with existing data systems and tools. ● Mobile and Web Access: Access to the platform and data through both mobile and web interfaces.
