Specifications include, but are not limited to: Athletics blanket contract for digital marketing. MTSU Athletics will need keywords purchased and negative keywords purchased specific to the games on our current schedule. We will need monthly reporting given on the performance of those ads, and the ability to adapt and change the desired result of any search campaign. Target is 20 keywords a month. MTSU Athletics will need a comprehensive set of retargeting graphics designs and displayed across various relative websites. We will want analytics reporting done on the retargeting efforts to determine their effectiveness. MTSU Athletics will provide some of the video creative used for Social Media ads, but we would like our partner to bring some creative design to the table and help edit some of our raw footage into the appropriate size and length for various social media campaigns. We will want to run ads primarily on Facebook and Instagram. Target is 5 campaigns a month. MTSU Athletics will need the same solutions on the YouTube platform as well. We would like to select 3 specific YouTube channels that make sense for MTSU athletics to be prominently displayed on.
