Specifications include, but are not limited to: Qualifications: Please describe how you meet the following Qualifications: Expertise in WordPress site design and development. Ability to work within existing university hosting environments or meet university network security/data integrity standards if self-hosting. Compliance with ADA/WCAG requirements. Compliance with existing university brand guidelines/standards. Technical Requirements: Please describe how you provide the following Technical requirements: Built in UTK’s WordPress Environment: Must be built within UTK’s existing WordPress environment, allowing for the department to manage content changes. Responsive across device type and size, meets current standards for web accessibility: Website must be optimized for mobile, tablet, and laptop/desktop screens and meet current WCAG standards. Provide ability for site visitors to filter available opportunities via tagged programs: From homepage, an ability to customize program search in response to filters, including by degree type (Bachelors, Masters, Doctoral, Certificate), Industry (Business, Health Care, Education, Technology, other), and/or any other relevant filter categories that enhance the search experience. Built with Digital Marketing opportunities at the forefront: Optimized for search engines and additional digital marketing opportunities that promote awareness of UTK’s online programs. Seamless connection to various admissions Customer Management Systems (CMS): Ability to embed RFI and admissions forms that connect to relevant instances of the CMS, depending on program type (currently four different instances of Slate in use). Experience designing websites for higher education institutions: Understanding the unique missions of higher education institutions, extending the strong traditions and brand of large public universities to digital formats Bid proposals should also include the following: Provide a brief overview of your company’s history, philosophy and values. Provide details regarding your web design and development experience and capabilities. If your company outsources any part of your media buying, please describe the work that you outsource and list those vendors with contact information and background of their experience. Describe the elements of a successful agency–client relationship, and describe the company’s process for effectively communicating with clients during the course of a project. Describe how you manage projects, establish expectations, and define (and adhere to) agreed-upon timelines. Other relevant information: The university will retain all ownership rights of any creative developed. It is expected that if creative elements are developed, the university will be able to use any materials or templates for the development of additional collateral. The university expects regular and timely planning meetings and/or project updates—in person and/or by teleconference, as needed. All creative development, including copy, imagery, photography, graphic design, artwork, videography, and any other audio-visual representations will become the sole property of the University of Tennessee and must adhere to the university’s brand standards.
